Tomahawks? Really?!? Tomahawks???

I do a lot of work with the National Basketball League of Canada, they have eight different teams in the league and the playoffs are just two weeks away.

On Wednesday, the league announced that a ninth franchise, based in Ottawa, would join the NBL for the 2013-14 season.  And as new teams will do, they had a “name-the-team” contest, where the Ottawa faithful cold come up with a cool name for their new hoops team.

Thousands of names were selected, and the list was narrowed down to about a dozen possible choices.

And then, on Wednesday, the Ottawa franchise announced its nickname at a press conference.

The new team name?  The Ottawa Tomahawks.

Oh no they didn’t.

And that’s the same response from the fans, from the NBL, and even from the mayor of Ottawa.

Now I understand why the team chose that nickname.  They were basing the idea on the “Tomahawk Slam,” a crowd-cheering dunk.

Or they could have been referencing the Tomahawk missile, a weapon of mass destruction.

But let’s face it.  If you hear the team name “tomahawks,” you’re not thinking of missiles or slam dunks, are you?

No.  You’re thinking of one of these.

Photo from nativesoundstore.com.

And you’re thinking of the tomahawk as a weapon used by Native Americans and First Nations members.

At a time when many teams have dumped these kinds of nicknames, why would anybody ever want to bring that type of “noble savage as a sports logo” imagery back?  What’s next, are we looking for a new team to call themselves the Minstrels?

Makes no sense to me.

And in fact, a day after the team name was announced, the Ottawa franchise chose to quietly delete the name and come up with a new sobriquet.

I just wish that someone had thought ahead and realized that we, as sports fans, have moved past creating team names that depict a race of people as some sort of sports iconography.

So I hope the new Ottawa NBL franchise finds a decent team nickname prior to their first game in November 2013.

Oh, and guys, do me a favor.

Don’t pick the name “Patroons.”  That’s off limits, ‘k?