As The World Turns was one of the most popular and durable daytime network soap operas of its era. It was the first daily serial to broadcast a 30-minute episode, when most soaps at the time were limited to 15-minute episodes. The show ran from 1956 to 2010, making it the fourth-longest running daytime serial of all time.
What I have here starts off as a rather mundane November 1963 episode of As The World Turns, and this broadcast comes complete with retro commercials for Nescafe instant coffee and Friskies dog foods. You know … the typical daytime fare that would be sponsored by a company like Proctor and Gamble, who would sell products tailored to entertain the stay-at-home housewife.
In 1963, As The World Turns was the highest-rated daytime serial, and its fans stayed fascinated with the comings and goings of the Hughes family of Oakdale, Illinois. So it might seem jarring when, during the live November 1963 broadcast …
Well … you’ll just have to watch to see what happens.
Oh, yeah. I should note that this episode of As The World Turns aired on November 23, 1963.
I’ll let you figure out the major historic event that happened on that day.
Yes. It was THAT major historic event.
Chuck The Writer 