Came across this yesterday while reading Deadspin. And the fact that I’m sharing these clips with you is … well, I’m not really sure what to think.
Apparently there’s a new television commercial for some sort of washing machine product. In the commercials, a woman is washing clothes – only to suddenly be approached by a man who may have some, shall we say, intimate wishes. Suddenly there’s an incident next to the washing machine … and …
Nah. Just watch this for yourself.
This is for a Chinese laundry detergent called Qiaobi (俏比).
https://www.youtube.com/watch?v=Xq-I0JRhvt4
Um… I don’t know what to say about this. Other than it’s racist, it’s offensive and — the most important thing —
It’s a ripoff.
A ripoff, mind you, of an even more offensive commercial, this time for an Italian laundry detergent, which dates back to as early as 2006.
https://www.youtube.com/watch?v=_dntfod-Cbo
I don’t think either of these commercials are that funny. Maybe if they were the equivalent of Saturday Night Live outtakes or something, I suppose… but, still…
Just know that if anybody ever did a commercial like this for a domestic laundry detergent, fabric softener or bleach, the advertising agency would be thrown out of the tallest window on Madison Avenue.
And rightly so.
Chuck The Writer 