I guess there’s such a thing as “new holiday tradition,” as our Christmases are now filled with 117 new Hallmark movies (60 of them starring Candace Cameron Bure and 57 of them starring Lacey Chabert), the incessant every-hour-on-the-hour of Mariah Carey’s “All I Want For Christmas Is You,” and the manipulation of children by their parents to make the kids believe that a little toy elf is in their room, spying on them to snitch back to Santa.
Well, of late, there’s been a new tradition. It appears in the UK, and it involves some very emotional, heart-warming, I’m-not-crying-you’re-crying moments.
My friend Jack posted this one from the UK McDonald’s Christmas campaign, so let’s start with that. And yes, it comes with a slow-motion emo version of Cyndi Lauper’s “Time After Time.”
The John Lewis company in the UK also has Christmas advertisements, this is their new one. And if you can bring in the Human League in a Christmas commercial, you’ve got my vote.
Apparently there’s a product in the UK called Tesco, and they also have a Christmas advertisement. Although I can get with the thick use of Queen’s “Don’t Stop Me Now,” this commercial’s going to cheeze off some viewers who aren’t ready for a fully Pfizered Santa Claus.
I’m not sure what a Barbour store does, but if it can bring Paddington Bear around for Christmas, I’m all for it.
This ad from UK retailer Sainsbury’s also has a bit of a “quarantine is over, let’s all huddle together” vibe to it. Albeit in slow motion, in 3-D, and with the perspective of a drone-mounted wasp, but still…
Couldn’t resist adding this one, even if it’s from the USA. From the department store that brought us Rudolph the Red-Nosed Reindeer over 70 years ago… meet the new reindeer in Santa’s flying arsenal, Tiptoe.
I mean, all these things are nice and uplifting and heartwarming and all…
Just do me a favor and give me a commercial that speaks to me this holiday season, okay?
Okay. Clear my calendar for December 18 at 8:00 p.m. Eastern, 6:00 p.m. Mountain. If I can’t have anything else for Christmas … at least give me this.
Chuck The Writer 
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