Chevrolet with the winning holiday commercial of 2023.

It’s an advertising tradition that’s existed for as long as advertisers exist. Companies will produce a commercial for the holiday season – a commercial that’s often filled with happiness and joy and memories.

And I don’t think there will be a more poignant commercial for the holidays than this new one from Chevrolet.

In the advert, entitled “A Holiday To Remember,” a family holiday get-together is tempered by the knowledge that their beloved matriarch is suffering in her final years. Whether it’s dementia or Alzheimer’s or some other painful, heartbreaking ailment, the family tries to soldier on with the holiday gathering.

That is … until one granddaughter takes it upon herself to bring the woman on a memory-laden road trip. In the old Chevy Suburban. With a John Denver 8-track for good measure.

Warning – you will not make it through this commercial without at least three or four tissues. So go get the tissues now.

Right in the feels.

And if you’re strong enough to handle that advert …

You should see the Chevrolet advert from 2022, called “Mrs. Hayes,” featuring a 1957 Chevrolet Nomad and the bond it shares with a woman and her family.

Oh, what? You thought I was done with these powerful advertisements?

Take a look at the one Chevrolet made in 2021, featuring a widower, his daughter, and a blue ’66 convertible Impala. You may need to re-load on the tissues. Trust me on this.

Now if you’ll excuse me … I’m going to need a couple of private moments for myself. Nothing major. Just … needing to get my emotions re-aligned.