I realize that I’ve come to the age in my life where the songs I played on college radio are now appearing as jingles for commercial products. Yes, I’ve heard Modern English’s “I Melt With You” in a Burger King commercial, and Human League’s “Don’t You Want Me” has shown up in Chips Ahoy! commercials and Swiffer cleaning commercials.
I can dig this. I’m cool with it. It’s Madison Avenue reaching out to us “old heads” and capturing our imagination with songs from our youth.
Last Friday, I had one of those “Hokey Smokes, is that song what I THINK it is?” moments. I think I was watching a college football game and, all of a sudden…
Well, here’s the commercial in question. It’s for a tax software program called Intuit QuickBooks. Take a listen.
Don’t recognize the song? That’s okay. Unless you grew up in Australia, or you’re a seriously dedicated rock musicologist…
Well, there’s one other person that can recognize that song.
Me.
And I blogged about this song – and the group who recorded it – six months ago.
Yep, that’s Jim Keays and Masters Apprentices, one of Australia’s most popular rock bands of he 1960’s and early 1970’s. And as far as I can tell, this is the first time a Masters Apprentices song has received any sort of mainstream airplay in the United States. Wow.
So let’s say this. The floodgates have now opened. All you Oz Rock fans… all you bands with monster hits from the 1960’s and 1970’s, the hits that never got airplay in the United States… now here’s your chance. Let’s get these songs into commercial jingles!
Of course, now I’ve got my ears tuned for any other jingles out there. Any other tracks that may have leaped from a K-Chuck Radio blog post into a commercial for anything. Auto insurance. Energy drinks. Tourism. Heck, we’ve already gone on the road to normalizing relations with that island nation south of Florida… why can’t we add a little music jingle for that Miami-to-Havana flight?
Okay, that was fun… Now for some reason I feel this urge to take care of my taxes with some computer software… which I’ll do after I take a post-March vacation in Havana. 🙂
Chuck The Writer 
I still can’t get used to Walmart using AC/DC songs… that just isn’t right.
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Master’s Apprentices did have some airplay in the United States. I believe in the 70’s or 80’s. But what a beautiful song it is, and the band was so cool!!!
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